Privacy Policy

At SLEEPBEAR, we are totally committed to ensuring that your personal and payment information is secure and that your privacy is respected. Below, we describe how we ensure online security and respect your privacy pertaining to the use of ("the Site"). By using the Site, you are agreeing to the terms set out in this Privacy Policy Statement.

  1. The information we collect

    The type of information we will collect about you includes your personal information such as:

    • name
    • billing and delivery addresses
    • phone number
    • email address
    • encrypted credit/debit card details

    SLEEPBEAR uses personal information such as this to communicate with you and to process your orders.

  2. Cookies

    In order to offer the best possible service to users, SLEEPBEAR also monitors the patterns of usage of pages on our site. This enables us to identify the most popular offers and articles and to optimise our performance. This data is non-personal and may include unique URLs visited within the Site, browser type and IP address. Most non-personal data is collected via cookies or other analysis technologies.

    Cookies are tiny text files stored on your computer when you visit certain web pages. At SLEEPBEAR we use cookies to keep track of what you have in your basket, so to order products on our site, you need to have cookies enabled. Most web browsers have cookies enabled by default and each browser is different, so check the 'Help' menu of your particular browser (or your mobile phone's handset manual) to learn how to change your cookie preferences. Please rest assured that cookies can't harm your computer, and we don't store personally identifiable information such as names or credit card details in the cookies we create.


    Cookie NameCookie Description
    cartThe association with your shopping cart.
    catefory_infoStores the category info on the page, that allows to display pages more quickly.
    compareThe items that you have in the Compare Products list.
    currencyYour preferred currency
    customerAn encrypted version of your customer id with the store.
    customer_authAn indicator if you are currently logged into the store.
    customer_infoAn encrypted version of the customer group you belong to.
    customer_segment_idStores the Customer Segment ID
    external_no_cacheA flag, which indicates whether caching is disabled or not.
    frontendYou sesssion ID on the server.
    guest-viewAllows guests to edit their orders.
    last_categoryThe last category you visited.
    last_productThe most recent product you have viewed.
    newmessageIndicates whether a new message has been received.
    no_cacheIndicates whether it is allowed to use cache.
    persistant_shopping_cartA link to information about your cart and viewing history if you have asked the site.
    pollThe ID of any polls you have recently voted in.
    pollnInformation on what polls you have voted on.
    recentlycomparedThe items that you have recently compared.
    stfInformation on products you have emailed to friends.
    storeThe store view or language you have selected.
    user_allowed_save_cookieIndicates whether a customer allowed to use cookies.
    viewed_product_idsThe products that you have recently viewed.
    wishlistAn encrypted list of products added to your Wishlist.
    wishlist_cntThe number of items in your Wishlist.
    wp_set_auth_cookieThis function sets the cookie on the blog
    wp_clear_auth_cookieThis function will delete the cookie from the client browser. This happens when the user clicks on the Logout link in the Administration interface.
    auth_redirectThis function also utilizes the cookies. Checks whether the cookie is present on the client browser. If it is not, the user is sent to the wp-login.php login screen. After logging in, the user is sent back to the page he or she attempted to access.
    comment_authorThis function also utilizes the cookies. When a visitor posts a comment, a visitor won't need to re-type all their name again when they want to leave another comment.
    comment_author_emailThis function also utilizes the cookies. When a visitor posts a comment, a visitor won't need to re-type all their email address again when they want to leave another comment.
    comment_author_urlThis function also utilizes the cookies. When a visitor posts a comment, a visitor won't need to re-type all their url again when they want to leave another comment.

    Twitter (3rd Party)

    Cookie NameExpires afterDescription of cookie
    guest_id24 monthsIdentifiers of the Twitter account or guest.
    k1 weekThis is used for user IP tracking within Twitter to determine whether a user is logged in or logged out.
    pid24 monthsUsed by the Tweet button for Twitter

    Facebook (3rd Party)

    Cookie NameExpires afterDescription of cookie
    datr24 monthsThis identifies the web browser being used to connect to Facebook independent of the logged in visitor. This cookie plays a key role in Facebook's security and site integrity features
    c_user30 daysThis contains the user ID of the currently logged in visitor. The lifetime of this cookie is dependent on the status of the "keep me logged in" checkbox. If the checkbox is set, the cookie expires after 30 days of inactivity, otherwise the cookie is a session cookie and will therefore be cleared when the browser exits
    lu24 monthsThis is used to manage how the login page is presented to the visitor. The lifetime is the same as c_user
    xs30 daysThis contains the session number, a session secret and an optional "secure" flag (if visitor has enabled secure browsing feature). The lifetime is the same as c_user
    locale7 daysThis contains the display locale of the last logged in visitor on this browser. This is set after the visitor logs out

    Google+ (3rd Party)

    Cookie NameExpires afterDescription of cookie
    NID6 monthsA unique identifier used by Google applications to store user preference information.
    HSID10 yearsA unique identifier used by Google applications to store user preference information.
    SSID10 yearsA unique identifier used by Google applications to store user preference information.
    APISID10 yearsA unique identifier used by Google applications to store user preference information.
    SAPISID10 yearsA unique identifier used by Google applications to store user preference information.
    SID10 yearsA unique identifier used by Google applications to store user preference information.
    BEAT1 dayA persistent cookie that is used to track Google+ (+1) status
    ULSEnd of sessionA session cookie used to track Google+ (+1) status

    Google Analytics (Third party)

    Cookie NameExpires afterDescription of cookie
    _utma2 yearsThis keeps track of the number of times a visitor has been to the site, when their first visit was, and when their last visit occurred
    _utmb30 minutesA timestamp of the exact moment in time when a visitor enters the site
    _utmcEnd of sessionA timestamp of the exact moment in time when a visitor leaves the site - having waited 30 minutes for another pageview to happen, and if it doesn't, it expires
    _utmz6 monthsThis keeps track of where the visitor came from, what search engine was used, what link was clicked on, what keywords used, and where in the world the site was accessed from

    You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser settings to decline cookies if you prefer. This may prevent you from taking full advantage of the website. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit

  3. Keeping your information secure

    As a company that does business over the Internet, we understand the importance of security and we are committed to protecting the information you provide to us. To prevent unauthorised access or disclosure, to maintain data accuracy, and to ensure the appropriate use of the information, we have in place appropriate physical and managerial procedures to safeguard the information we collect.

    We use Secure Sockets Layer (SSL) encryption when collecting or transferring sensitive data such as personal and credit card information. SSL encryption is designed to make the information unreadable by anyone but the intended audience. This security measure is working when you see either the symbol of an unbroken key or closed lock (depending on your browser) on the bottom of your browser window.

    Credit card details collected on this website are used only for processing payments and are not used for any other purposes. They are held securely and are not fully visible to our staff. They are not stored beyond the completion of your order.

  4. How we use your information

    SLEEPBEAR uses your personal information to help you complete a transaction or order, to communicate with you, to provide service and support, to update you on services and benefits and to personalize promotional offers. Specifically: Credit card information is used only for payment processing and fraud prevention and will not be kept longer than necessary.

    We will only ask for personal information from you where it is necessary for us to provide our service to you. We will only collect information where it is specifically and knowingly provided by you. We keep a record of your emails to us to assist in our management of your account with us. Your telephone calls to us may be recorded and monitored for quality control and training purposes.

    The following circumstances outline the only situations when we may share your information with a third party:

    • With agents (including the credit card payment service providers Elavon & Realex, fraud prevention and detection agencies) that we use to process the orders you place with us or who assist us in the service we provide to you. In these instances, we provide them with only the information they need to perform their function. If we intend to transfer your information outside the EEA (European Economic Area) we will always obtain your consent first.
    • In the unlikely event that our business assets are ever sold to or purchased by another company. (Our data records are part of our business).
    • To outside research companies whom we may ask to contact you directly for your opinions on our products and services (in which case we provide them with only the information they need to perform their function).
    • We do occasionally make contact information (but never credit card details!) available to companies whose products are of a similar quality to ours and which we think will interest you, unless you have told us not to. If you do not wish to receive such offers please email us at with your full name and address.
  5. Contacting you

    We may occasionally need to contact you to enable us to fulfil your order correctly. For example, if an item you have ordered is unavailable or if your delivery day needs to be changed, we would need to contact you. On such an occasion, we will normally try to reach you by telephone or email.

  6. Email newsletter

    We like to keep in you in touch with developments in our product range together with any sales and offers we are running, and we use our email newsletter to do this. Naturally, it is optional and to opt-out of receiving our email communications use any of the following methods:

    • Select the e-mail "unsubscribe" link on the email newsletter. If you are a registered user of our website, log in and change your email newsletter preferences.
    • Write to us (see our contact details below) or email us at being sure to provide your name, e-mail and postal address.
  7. Access to and accuracy of your information

    SLEEPBEAR will endeavour to ensure that the information we hold will be accurate and up to date. You always have the right to access your information held with us and you can check it by contacting us. If you find any inaccuracies, please advise us and we will delete or correct it promptly.

  8. Contacting Us

    The easiest way is to use the form on our Contact Us page. You can email direct on Alternatively you can write or phone at SLEEPBEAR, 8 Church Green East, Redditch B98 8BP. Telephone 0808 164 0900.